I did not select my current niche — grief resources — my niche chose me. Four of my loved ones, including my elder daughter and the mom of my twin grandchildren, died in 2007. After these loved ones died in succession I did uncut research on many losses and grief. So writing about many losses, grief reconciliation, coping, and rescue is my niche. It is a tough one. Books, booklets, videos, Cds and other products in this niche well only when consumers need them. Grief counselors and psychologists also buy these resources. Some publishers in my niche have gone out of business. Others are just trying to move existing inventory. Could niche marketing boost sales?
Eric K. Clemons, Paul f. Nunes and Matt Reilly account for the new niche marketing in their May 24, 2010 “Wall street Journal” article, “Six Strategies for successful Niche Marketing.” They think niche marketing is more than avoiding crowded and cluttered mass markets. Today, it is seeing for “unique market sweet spots, those areas that resonate so strongly with target consumers that they are willing to pay a premium price.
Marketing Research Book
The authors use jeans, nutrition bars, and premium ice cream as examples. Though the “sweet spot” arrival may be applied to book marketing, it needs to be used a bit differently. Consumers are still buying books, but they are seeing for bargains. Though you can still write in your niche, you may have to write shorter books or even booklets.
If you do not have a niche you may wish to design one and it begins with answering these questions:
* What kind of writing do you enjoy most?
* What kind of writing do you do most?
* Is your style selling?
* Are you excellent to write on this topic?
* Do thousands of listings pop up when you quest the Internet for your name?
* Have you industrialized talks to promote sales?
* Are you relaxed on radio, blog radio, and television?
Sherice Jacob, author of “Get Niche Quick!” thinks niche marketing comes down to what drives you to write. “What do you feel you could truly make a difference with, just by words alone,?” she asks. Once you have come up with your niche you need to settle if it is saturated. Other others may have written about this topic, yet you may have something new to bring to it.
“By putting a fresh new perspective to it can attract a whole new audience,” Jacob observes.
Reviewing your niche every so often is a good idea. Because my niche is exciting and rewarding, I have decided to stay in my established niche. You may settle to stay in your niche or move on to another. Do not feel guilty about either decision. A new niche is an exciting place and an old niche is a comfortable one. Your niche, anyone it may be, should allow you to explore, stretch, and grow. After all, that is what writing is all about.
Copyright 2010 by Harriet Hodgson
Author’s Defined Niche Promotes Book Sales – What is Yours?