Tag Archives: promote

Why Authors Should Promote Their Books at Trade Shows

Posted on October 15, 2011 by admin

Many different industries host trade shows on an every year or more frequent basis. There are shows for practically every type of business. There are national shows, state shows, and even smaller local events. Choosing which to attend comes down … Continue reading →

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Marketing Research for Non-Profit, Community and Creative Organizations

Posted on July 17, 2011 by admin

‘Marketing Research for Non-profit, Community and Creative Organizations’ is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

‘Marketing Research for Non-profit, Community and Creative Organizations’ is designed for students and will also be invaluable for managers working within non-profit or creative environments.

* A unique book focusing on research methods for the nonprofit community
* Shows how to conduct a range of methods to improve performance
* Takes the reader through a step by step process Continue reading →

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